Affordable Wedding Dress Label Stella York Gives Brides a New Glow

Affordable Wedding Dress Label Stella York Gives Brides a New Glow

Press Release

updated: Nov 19, 2020

Brides can get that wedding day glow this season with the latest collection from affordable wedding dress designer Stella York. Featuring a combination of sophisticated silhouettes, pops of playful details and all-new reasons to fall in love with lace—every bride will be able to find a look that embraces their inner style and gives them a whole new way to shine on their wedding day.

“The 2020 season showed us that even in the face of numerous challenges, our brides continue to outshine it all with positivity, confidence and charm,” said Martine Harris, Chief Creative Officer of Stella York. “That’s why this new collection is all about showcasing that unique inner beauty that makes every bride ‘glow’—by offering fresh, edgy details balanced with simplicity, classic beauty and a hint of Stella sparkle.”

Details taking the spotlight this season include a variety of unique laces, taking form in a mix of organic florals and interesting graphic shapes. Also featured is a series of richly embroidered patterns, creating elegant forms over the body with thoughtful placement over each curve to enhance the figure. These strong visual features are complemented by an array of simple, minimalist-inspired straps and delicate trains for a clean and balanced look.

What makes Stella York continue to stand out in the world of bridal is their unique attention to detail and quality of fit in each silhouette—giving every bride, no matter their size or their budget, a truly designer experience at a fraction of the cost. Always on-trend and featuring the latest fashion-forward details seen on runways across the world, Stella York is making it possible for 2021 brides to achieve their ultimate wedding day look—no matter what comes their way.

With 20 styles in the new collection, with an incredible variety also offered in sizes 22 – 34—the new collection from Stella York is now available at a retailer near you. For more information or to find a store, visit

About Stella York

Founded in 2013, Stella York is part of the Essense of Australia family of brands—and has since outfitted thousands of brides across the globe with its affordable, award-winning designer styles.

Inspired by the world’s hottest red carpet trends, Stella York bridal gowns are imagined and handcrafted with stunning detail. Each gown is constructed to provide an exceptional fit and give the body perfect form, all at a competitive price.

Source: Stella York

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