Bukalapak Launches Indonesia’s Biggest IPO in a Decade

Bukalapak Launches Indonesia’s Biggest IPO in a Decade

Bukalapak. Shutterstock.

Indonesian e-commerce firm Bukalapak launched a billon dollar IPO on Friday, the country’s biggest issue in more than a decade, as it taps into soaring investor demand for tech stocks.

Until just a few months ago, Bukalapak was looking to raise just $300 million. That grew to $800 million and this week it expanded the offer again, by 25 percent, as investors clamored for a piece of the company.

“As the first tech unicorn to launch an IPO in Indonesia, the hype, especially from retail investors, is quite high,” said Rudiyanto, a director at Panin Asset Management in Jakarta.

The country’s No.4 e-commerce company whose name means ‘opening a kiosk’ in Indonesian is aiming to raise up to $1.13 billion by selling as much as 25 percent of its enlarged capital. It will market the shares between 750 and 850 rupiah apiece.

It is seeking a valuation of up to $5.6 billion, double the level two years ago, and is backed by Singapore sovereign investor GIC, Ant Financial, local media conglomerate Emtek and Microsoft.

Bank of America and UBS are the joint global coordinators and bookrunners with Mandiri.

The books for the IPO are open until July 19, when Bukalapak will price the shares. It is due to make its market debut on August 6.

The listing comes at a time when the pandemic has boosted demand in Indonesia’s $40 billion e-commerce market. Bukalapak has sought to focus on smaller clients as it competes with bigger rivals Tokopedia, Sea Ltd’s Shopee and Alibaba’s Lazada.

“Our business is focused on micro, small and medium-sized enterprises. They are the prime movers in the Indonesian economy,” said Bukalapak CEO Rachmat Kaimuddin told an online briefing for investors. “The opportunity to digitalise them and cater to underserved markets, especially outside the big cities, is very promising.”

Around 30 percent of Indonesia’s e-commerce transactions were estimated to have occurred in second-tier cities last year, but that share is seen rising to 48 percent by 2025, he added.

Over 60 percent of the IPO proceeds will be used to invest in the business, which had revenue of $95.8 million in 2020 and more than 100 million users. The rest of the funds will be used to expand Bukalapak subsidiaries.

With a population of 270 million, Indonesia has one of the world’s fastest-growing online shopping sectors and is home to many start-ups.

GoTo, the merged entity of Tokopedia and ride-hailing and payments firm Gojek, is also planning an IPO. Sources have said GoTo is looking to raise at least $2 billion in pre-IPO funding in the next few months, which will be followed by a local listing.

“This will also be like testing the water for the upcoming IPO of GoTo,” said Rudiyanto.

Bukalapak and GoTo’s debuts will turbocharge Indonesia’s long lackluster IPO market which stagnated further during the pandemic. Money raised via IPOs fell by more than half in 2020 to $470 million, according to Refinitiv data.

Reporting by Anshuman Daga and Fransiska Nangoy; Additional reporting by Tabita Diela; Editing by Ed Davies and Edwina Gibbs

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