Visitors and shoppers walk through Shui On Group’s Xintiandi development in Shanghai, China. Getty Images.
According to official government data, 89.14 million domestic trips were made during China’s three-day Dragon Boat Festival holiday from June 12 to 14, up 94.1 percent year-on-year and representing 98.7 percent of pre-pandemic levels. Domestic tourism revenue reached 29.43 billion yuan ($4.60 billion) up 139.7 percent year-on-year, or 74.8 percent of revenue from the same holiday period prior to the pandemic.
Retail sales also rose in some key travel cities. The sales of 100 key retail enterprises monitored in Beijing reached 3.15 billion yuan ($491.89 million), up 29.5 percent and key retailers’ revenue in Jiangsu province reached 4.32 billion yuan ($647.59 million), up 28.3 percent. The figure for Chongqing was 6.27 billion yuan ($979.10 million) , up 19.9 percent.
In Shanghai, 113 large commercial enterprises saw revenue reach 19.6 billion yuan ($3.06 billion), up 17.3 percent. The 31 key retail enterprises monitored by the Chengdu Retailers Association achieved sales of 827 million yuan ($129.15 million), up 16.7 percent year-on-year. Guangdong province, which hasn’t released comparable data, saw its holiday period severely impacted by a localised community outbreak of Covid-19 in recent weeks.
Fashion, accessories and beauty products were among the most popular consumer categories over the holiday period.