Alber Elbaz launched his new line, AZ Factory, at Paris Fashion Week haute couture. AZ Factory.
The apparel maker, founded by the late designer Alber Elbaz in partnership with Swiss conglomerate Richemont, will launch two new collections, SuperTech-SuperChic and Free To, the last collections to be fully finalised by the designer. AZ Factory also plan to celebrate Elbaz paying tribute to his career and life during Women’s Spring/Summer 2022 Paris Fashion Week.
Using fabrics typically used in activewear, the collection continues AZ Factory’s signature “athletic couture” approach to formalwear. It will launch on June 12 to mark the late founder’s birthday. As part of the launch, handbags will also be introduced.
Free To will be available shortly after and be the newest leisurewear addition to the brand. A proportion of the proceeds will be donated to the IT Gets Better Project, supporting LGBTQ+ youth globally.