British Label Amanda Wakeley Falls Into Administration

British Label Amanda Wakeley Falls Into Administration

British designer Amanda Wakeley. Shutterstock.

The luxury brand, known for its occasion and bridal wear, has appointed joint administrators from Smith & Williamson after failing to find a rescue buyer, the advisory firm said Friday.

The designer label is the latest British brand to buckle under the financial strains caused by the pandemic. 

The administrators will now seek to extract what value they can from the company’s assets, including inventory and its e-commerce site. Amanda Wakeley and a core team remain to support these efforts, though a small number of redundancies have been made, Colin Hardman, one of the joint administrators, said in a statement.

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