Chinese Intimates Giant Aimer Plots IPO

Chinese Intimates Giant Aimer Plots IPO

Aimer’s factory in China. Xia Zhi, Yang Chao Ying.

The country’s Securities Regulatory Commission has announced its approval of Aimer’s request to go public. 

The 40-year-old Beijing-based lingerie maker caters to China’s high-end market, which has become competitive in recent years as digitally-savvy local brands challenge global labels like Victoria’s Secret and La Perla on their home turf. Three homegrown underwear brands have already listed: Huijie Group, Embry Group and Cosmo Lady. According to local media outlets, Aimer is looking to raise 761 million yuan (around $117 million) to strengthen its marketing and data capabilities as well as invest in production in Vietnam.

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