Gap Drops First Product in Yeezy Collaboration | News & Analysis

Gap Drops First Product in Yeezy Collaboration | News & Analysis

YEEZY GAP Round Jacket. Gap.

Yeezy Gap’s first drop, a bright blue puffer jacket made from recycled nylon, is now available to pre-order for $200 on the Gap website. The product launched on Kanye West’s birthday on June 8, and West was spotted wearing the jacket on June 3.

First announced in June last year, the collaboration is a big bet for Gap, which is counting on the Kanye West partnership to revive flagging sales. According to a Bloomberg report earlier this year, the retailer expects its Yeezy line to top $150 million in revenue in 2022, its first full year of operation.

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