Treet’s interfact for Boyish. Courtesy.
The startup, which helps brands set up peer-to-peer resale marketplaces, announced a $2.8 million funding round Wednesday. Investors include Bling Capital, Matchstick Ventures, BAM Ventures, among others.
So far, Treet’s clients include denim brand Boyish and women’s apparel label Aday.
Rather than integrating a resale marketplace onto a brand’s existing e-commerce platform, Treet operates its own independent resale backend that streamlines all operations and customer service back to Treet so the brand client doesn’t have to be overwhelmed by resale-related support issues, according to co-founder and chief executive Jake Disraeli.
“It’s a separate site experience and because of that, brands can adopt Treet a little bit faster,” he said.
Treet, founded in January 2021, joins a growing field of resale B2B services currently courting brands, including Trove, ThredUp and fellow newcomers Archive, Recurate and the Archivist.