Ulta Joins 15 Percent Pledge | The Business of Beauty

Ulta Joins 15 Percent Pledge | The Business of Beauty

Fragrance and colour cosmetics faced steep declines in 2020, but beauty demand overall remains strong as consumers turn to the self-care categories of skincare, haircare and personal care. Getty Images.

The American beauty retailer, known for offering a mix of prestige and mass-market brands, joined the initiative to urge stores to commit to increasing the budget they spend on Black-owned brands, founded by Aurora James in 2020. Competitor Sephora was one of the first major retailers to sign on in 2020. Other recent additions include J.Crew and MatchesFashion.

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