Is Shein Partnering With Amazon for an India Comeback?

Is Shein Partnering With Amazon for an India Comeback?

Shein’s app has been unavailable in India since June 2020. Shutterstock.

Amazon Fashion has listed Shein as a seller taking part in its Prime Day 2021 sale, set to go live in India on July 26 and 27, according to a report from Indian financial newspaper, Mint.

Shein’s own platform for Indian shoppers remains inaccessible following a ban instituted on Gen Z’s favourite fast fashion player in June 2020, when it was caught up in a crackdown on Chinese apps in the wake of an escalation in tensions on the Indo-China border.

TikTok, Weibo, WeChat, AliExpress and Shein, among others, were blacklisted by India’s home ministry, and removed from both the Google Play Store and Apple App Store.

Further Reading: The Mysterious $15 Billion Brand Taking on Boohoo and Fashion Nova

Shein did not manage to acquire Topshop, but it could now be looking for other struggling retailers to cement its position as China’s leading exporter of ultra-fast fashion with global ambitions.

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