Mason Newman Designs’ Luxury Tees and Hoodies Embrace Imperfection and Attract a Growing Following

Mason Newman Designs' Luxury Tees and Hoodies Embrace Imperfection and Attract a Growing Following

Press Release



updated: May 19, 2020


Mason Newman still does not believe he is worthy. Of the rising popularity of his Mason Newman Studios fashion brand. Of his right to be at Paris Fashion Week alongside his favorite designers. Of his company’s escalating sales. His inspired street-inspired luxury designs each reiterate those insecurities and his incredulity that he is now a successful business owner. And therein lies the appeal for his growing base of customers who embrace how his vulnerabilities translate to top-quality trendy tees and hoodies with a message.

Founded in London in 2018, Mason Newman Studios is a line of everyday wear best recognized for its oversized shapes, story-telling graphics, destroyed upper arms and split pockets made from organically sourced cotton fabrics. The intentional imperfections in the designs convey his ever-present opinion that things are not as they should be – whether in society, the environment or his own life.

But to understand the appeal of his brand, it helps to understand the man behind it. Newman has been enthralled with fashion and a bit of a rebel for as long as he can remember. So, it’s little surprise to those who know him best that his combined entrepreneurial nature and passion for fashion led him to take his own path. He, in fact, dropped out of high school at 16 to screen print tees and caps for sale online before starting his very own label out of a bedroom in his mom’s home. The venture did not go as planned and soon he was in dire financial straits. Living in public housing with his mom and receiving government assistance, the turning point for him came when their electricity was disconnected because they could not pay the bill.

“Things were really dire for a while. Even affording something to eat was a struggle,” he explained. “But there was no way I was going to settle for that life, so I put all my efforts into building Mason Newman Studios – and six months later we had over $100K in sales and my mom became my first employee.”

Today, his designs are sold in over 70 countries and sales are fast-approaching a million dollars. Newman now spreads his time between London, Paris and Los Angeles as the brand continues to grow.

“To this day, I can’t believe how much my life has changed and keep thinking I’m not supposed to be here. I think that’s a big part of the appeal of my designs. Customers relate to the message behind the style that nothing is perfect but imperfection is beautiful,” he added.

For more information about Mason Newman Studios, go to www.MasonNewman.com or @masonnewmanstudios on Instagram.

For media inquiries, contact: donna@masonnewman.com or +44 7889660932

Source: Mason Newman Studios



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