Middle East Eyewear Retailer Eyewa Raises $21 Million, Plots Expansion

Middle East Eyewear Retailer Eyewa Raises $21 Million, Plots Expansion

After starting life online, Eyewa is planning further offline expansion. Eyewa

Eyewa, the largest online eyewear retailer in the Middle East, announced its latest Series B round raised $21 million.

The funding, which was co-led by Kingsway and Nuwa Capital, will fuel the company’s offline expansion plans, plus further investment in technology and product teams, as well as retail and omnichannel technology. The company said it was exploring opportunities for more bricks and mortar stores in key locations.

Since its launch in 2017, the homegrown Middle East brand has become a leader in the eyewear e-commerce market in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain.

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