Miuccia Prada and Raf Simons are the co-creative directors of Prada. Getty Images.
Fashion should learn—but probably won’t—“to be less greedy. It became too much this economic machine,” Raf Simons told the New York Times in a joint interview before Prada’s show Sunday, which will be the brands’ first menswear event since he joined as co-creative director last year.
“It’s easy to say consume less, produce less, but then we need to be ready to have less jobs,” Miuccia Prada, the brand’s co-creative director and controlling shareholder said. ”The job of a designer is not just to make clothes anymore. There are so many other issues … I am glad he is here and we can talk about them.”
Prada explained why she has always said “no” to staging co-ed fashion shows, although Simons seems to prefer them. “Now gender is totally mixed up, and it doesn’t make any sense to separate men and women in theory, in reality the women is more flamboyant so always takes away from the men,” Prada said.
Sunday’s show will feature “simple lines but also ideas that are more physical and sexy,” she added.