Modanisa’s Ramadan 2021 campaign. Modanisa.
Istanbul-based e-tailer Modanisa saw sales soar almost 50 percent year-on-year during this year’s Ramadan and Eid al-Fitr period.
In markets where Covid-19 restrictions have been relaxed, the retailer’s sales have already doubled or tripled last year’s levels. “Our post-pandemic outlook is very positive,” said Emin Imer, Modanisa’s chief strategy and growth officer, who expects the upward trend to continue.
“Modest fashion is very much associated with life ‘outdoors’…. when the streets are full again, we expect to see even more positive sales figures.”
While Modanisa plans on investing further in key markets like the UK, where this year’s Ramadan sales were up 70 percent year-on-year, the company is working to grow its market share in Southeast Asia, with Malaysia being a major growth point.