Sephora and Zalando Partner to Sell Prestige Beauty | The Business of Beauty

Sephora and Zalando Partner to Sell Prestige Beauty | The Business of Beauty

Zalando boxes. Shutterstock.

The long-term partnership between the European e-commerce platform and LVMH-owned beauty retailer will launch in Germany in the fourth quarter and extend to other European countries in 2022, Zalando said Tuesday. No financial details were disclosed.

The tie-up between the two retail giants is a significant boost to Zalando’s beauty offering, signalling its ambitions in the space. Meanwhile, it gives Sephora access to Zalando’s 42 million active customers.

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