Shiseido Swings to Loss in 2020 | The Business of Beauty

Shiseido Swings to Loss in 2020 | The Business of Beauty

Shiseido beauty products. Shiseido

The Japanese beauty company reported a net loss of 11.7 billion yen ($TK) ($111.8 million) in 2020, weighed down by the impact of the coronavirus crisis. It outlined a strategy for a full recovery by 2023, doubling down on skin care and digital and setting a target to achieve sales of around 1 trillion yen ($9.5 billion) that year.

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