Ssense launches kidswear assortment. Courtesy.
As part of its Ssense Kids initiative, the e-commerce platform will stock gender-neutral clothing, accessories and footwear for children with sizes ranging from 0-3 months to 14 years old.
Ssense Kids will stock 15 brands starting May 5, including exclusive capsule collections designed by 1017 ALYX 9SM, Collina Strada and Doublet. Ssense aims to add over 80 brands to its childrenswear selection in the coming months, including Balenciaga, Gucci, Off- White, Rick Owens and Stella McCartney as well as Bobo Choses, Mini Rodini and The Animals Observatory.
The second release of Ssense Kids will be available on May 12 alongside a campaign video starring creatives like teen drag queen Desmond is Amazing.