updated: Oct 8, 2018
WEST PALM BEACH, Fla.,
October 8, 2018 (Newswire.com) –
USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the Official Apparel Supplier of the 2018 Buenos Aires Youth Olympic Games Polo Showcase. The event, which is organized by the Federation of International Polo (FIP), enables young, aspiring polo athletes to develop their skills in a broader venue in Buenos Aires, recognized as one of the world’s great polo cities.
The Showcase day will take place at the Palermo Fields on Oct. 10 during the two-week Youth Olympic Games which run from Oct. 6 through Oct. 18. The activities around the polo event will provide local children and the general public the opportunity to engage with the sport as well as with the polo players. All youth players participating in the event will be outfitted in custom U.S. Polo Assn. branded jerseys. U.S. Polo Assn. will also promote the event globally to millions of social media followers through its many digital platforms.
The event will feature six teams, consisting of a mixture of 15 boys and 9 girls, competing while representing countries from around the world including Argentina, Australia, England, India, Italy, Pakistan, Switzerland and the United States. The United States will have four players participating in the event and representing youth polo for the USPA, including Grace Mudra, Winston Painter, Grant Palmer and Grayson Price.
“Our amazing partnership with FIP enables U.S. Polo Assn. to build global brand awareness while also educating and promoting the sport to men, women, and youth around the world,” explains USPAGL President & CEO, J. Michael Prince. “The opportunity to act as the Official Apparel Supplier for the Showcase day at the Buenos Aires 2018 Youth Olympic Games is yet another way to connect with younger athletes, fans and consumers in the most authentic and experiential way. We are thrilled and honored to support this monumental event in one of the world’s great polo venues.”
In 2017, U.S. Polo Assn. announced a multi-year partnership to be the Official Apparel Supplier for the Federation of International Polo, recognized by the International Olympic Committee as the global polo governing body. U.S. Polo Assn. will also continue broadcasting FIP tournaments to a global audience, targeting 250 million households across 70 countries focusing on Europe, Asia and India.
About U.S. Polo Assn. and USPA Global Licensing Inc.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890, making it one of the oldest sports governing bodies. With a global footprint of $1.6B and worldwide distribution through 1,000 U.S. Polo Assn. stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 166 countries worldwide.
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and the exclusive worldwide licensor for the USPA’s global licensing program. USPAGL is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Additionally, USPAGL also produces global broadcasts to bring the sport of polo to consumers and fans around the world.
For media and general inquiries, please contact:
Shannon Stilson, Senior Director of Marketing – USPAGL
Christina Cassera/Lindsay London – Tractenberg & Co. PR
firstname.lastname@example.org/ email@example.com, 212.929.7979
Visit our website at www.uspolo.org
Source: USPA Global Licensing Inc