The investment comes on the heels of the successful Kickstarter campaign by Under 5’10 as a proof of concept
updated: Oct 24, 2018
October 24, 2018 (Newswire.com) –
Under 5’10, a company dedicated to apparel for shorter men, announced today that it has raised a Seed Round of $750,000 to expand its apparel for men under 5’10. The investment group was led by Baruch and Jonathan Glaubach. The investment comes on the heels of the successful Kickstarter campaign by Under 5’10 as a proof of concept.
Under 5’10 founder Elie Robinson said, “We are thrilled with the completion of this seed round and fortunate to have landed investors who share in our passion in bringing off-the-rack, properly fit clothing to men who are under 5’10.” The investment positions Under 5’10 to approach the specialty sizing market with more clothing product lines to fully serve their target market.
Jonathan Glaubach commented, “No other company in this market has incorporated body-sizing data, like Under 5’10, to correctly size their clothing, which is a huge part of the difficulties with fit and sizing, as well as a large number of clothing returns.” Jonathan has joined the Under 5’10 team on a full-time basis as part of the investment, bringing years of experience in consumer-facing businesses and a deep passion for fashion, specifically as a 5’2 consumer.
Baruch Glaubach said, “When I first met Elie, I did not believe he could provide me (5’4) with an off-the-rack size that fit me better than most of my custom shirts at a fraction of the price. He has proven that through his acquisition of Fittery’s database and all of the work put into the sizing matrix, he has achieved true simplification in sizing and perfected the fit of clothing for men under 5’10.”
Source: Under 5’10 LLC